Launched in 2018 in cooperation with the Ministry of National Education and with the support of IKEA Turkey, The Earth is Our Home Project aims to help primary school children think about the concept of sustainability and raise awareness about saving behaviours they can do at home.
In the project, which includes classroom education activities for primary school students, in-store education practices for IKEA customers and a game-based digital activity, classroom education activities are carried out in 30 provinces and in-store practices are carried out in 5 provinces, namely Istanbul, Ankara, Izmir, Bursa and Antalya.
In line with the project purpose, educational content and materials have been developed to enable children to think about the concept of sustainability, to gain awareness about saving behaviours they can do at home and to carry this awareness home. Within the scope of the project, in addition to educational materials such as posters and worksheets prepared for primary school children and short-term activities supported by fun games, a fun game-based digital activity was designed to reach more children.
In addition to in-class activities, educational activities were also implemented in certain IKEA stores.
Approximately 23,800 children have been reached by the end of 2023, including approximately 22,000 children in 48 different provinces, through educational activities carried out in schools since 2018 and 1,810 children through store activities. Approximately 632,000 people were reached with the Our Home World digital game.
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